Why Study Business

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Elon Musk, Bill Gates, Steve Jobs, Oprah Winfrey, Indra Nooyi , Richard Branson, Tony Fernandes, Jack Ma – these household names have many things in common. They are innovators, creators, visionaries but most importantly, they rule the world of business. Elon Musk sways markets with mere twitter polls, Oprah Winfrey can sell anything she puts her name on, Tony Fernandes has revolutionised the aviation industry in Asia. But they did not amass this sheer market power overnight – it was meticulously curated over years of dedication, hard work and the strongest sense of business acumen. Would you like to join their ranks? 

It may appear as if anyone can be an entrepreneur or business owner but let’s pause for a second and take a quick look around the world we live in today…

As a new dawn rises and the world remains in the clutches of the Covid-19 pandemic, businesses all over have had to shut down, companies’ stock market valuations took a massive hit, millions of employees were retrenched. Business, as we know it, has changed beyond our imaginations. And this is exactly why aspiring innovators and visionaries, such as yourself, should equip yourself with the relevant skills and knowledge to navigate through this new normal in the world of business. 

Pursuing a degree or postgraduate course in business will help you build marketable knowledge. Modules taught will focus on key areas such as communications, marketing, accounting and finance and business management, amongst others. A common thread that weaves its way through these courses is the cultivating of critical and analytical thinking, necessary for any career across a multitude of industries. By the end of your studies, you would have mastered all the elements that underpin a corporation or enterprise within the public and private sectors, turning you into a highly employable business graduate.   

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Organised and well-structured management is critical to the success of any corporation or company. Business owners and CEOs are constantly on the lookout for highly-skilled individuals who are able to manage and respond to challenges and rapid developments. Studying business will enable you to harness relevant management skills such as problem-solving, leadership, organisation, adaptability and ethical strategies. Combined with real-world experience, these skills will make you will be an invaluable asset to any workplace. In fact, with these qualities, you could even become your own boss by starting your very own business venture!

And the most important reason..

Business is everywhere – marketing firms, educational institutions, the food and beverage industry, roboinvestors - almost every segment of work involves some form of business. As such, a degree or master’s in business administration will help you chart your path in any field.

The skills and knowledge acquired will help you develop a strong sense of business acumen, increasing your chances of employment, not only in Malaysia, but worldwide. This background in business will open doors to careers in a variety of disciplines – you need not limit yourself to one area of work. The vast bank of knowledge and skills you will acquire enhances your career mobility and earning propensity.

If you want to join the ranks of these entrepreneurs who have changed the very course of our evolution, then you will need to inculcate entrepreneurial skills. Entrepreneurs must have the ability and readiness to develop, organise and run a business enterprise in the face of adversities and challenges. They also need to be creative and imaginative when making decisions and planning for the future. Preparing students for entrepreneurship is a central aspect of any business studies curriculum. 

Essentially, whether your goal is to level-up your career, switch industries, start a new venture or become the next Elon Musk or Bill Gates, studying business will surely help you on your way. Through these years of study, you will learn to challenge traditions, disrupt the status quo, and be prepared for a multitude of career options across the globe, whilst mastering the latest in business concepts and leveraging cutting edge trends in technology.